Wednesday, May 23, 2007

Dodge Razor Concept

The Dodge Razor concept car is a joint effort between the Chrysler Group design studios in Auburn Hills, Michigan, and Carlsbad, California. Dodge Razor's exterior was developed by Akino Tsuchiya and Kevin Verduyn, while its interior was executed by Chris Schuttera and John Sodano. They were inspired by classic European sports cars of the 1960s, which brought a modern minimalist design philosophy to the project. Searching for a name that reflected the car's energy and attitude, the Chrysler Group approached Razor USA to form a licensing partnership with the trendsetting and youthful Razor brand.

Dodge Razor has a simple shape with every line offering an abundance of emotion and purpose. Razor's dramatic proportions scream I'm bold, I'm powerful, I'm Dodge. The in-your-face 'Orange Slice' body color reflects the same attitude. Working off an all-new platform, we could create extreme proportions. The long hood, high sills, wide body, narrow greenhouse and low center of gravity all indicate secure, protective performance.

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